The All England Lawn Tennis Club (AELTC) has opened its first pop-up retail shop at No.17 the High Street in Wimbledon Village, offering a range of official products to tennis fans between now and the end of The Championships.
The Wimbledon Shop pop-up will complement the existing shops and kiosks open to the public during The Championships within the Grounds of the AELTC.
Knight Frank, acting for The All England Lawn Tennis Club, secured the prime spot on the High Street in the heart of Wimbledon Village.
Richard Griston, partner, Knight Frank acting on behalf of AELTC, commented: “We are delighted to have acted on behalf of the AELTC in securing a temporary presence in the Village in time for the world-famous Wimbledon Tennis Championships. There has already been great excitement from locals surrounding the launch of the pop-up and the unit provides the perfect platform for the AELTC to showcase and promote The Championships to both the local community and visitors from around the globe”.
Richard Lewis, chief executive of the AELTC, commented: “We are delighted to have opened a Wimbledon Shop pop-up in the Village. Wimbledon Village is a thriving high street, a visitor destination and a significant part of The Championships’ arrival experience.”