Retail Times’s readers can win insights on growing their international sales in our latest exclusive ChannelAdvisor download – A Globetrotter’s E-Commerce Guide to Selling Internationally.
The Guide lifts the lid on the e-commerce opportunity in both established and emerging markets and has advice on which markets to choose – near and far.
ChannelAdvisor highlights the online potential in markets such as Brazil and China but recommends research is a priority for any overseas expansion plans.
For those retailers starting out on their journey of selling internationally, the Guide highlights the different routes to market but recommends its ‘Agile Cross-Border Trade Framework’ approach, which starts by using marketplaces to expand online sales.
It’s a four-phase approach to building online sales overseas – launching with local marketplaces but culminating in the introduction of a fully-fledged, transactional website.
ChannelAdvisor emphasises the importance of marketplaces such as eBay and Amazon as a base for international expansion and shows how they can help retailers extend their reach in new markets. Amazon, for example, has an export programme, which can help UK retailers ship internationally; plus a tool to speed fulfilment.
But it’s not all about eBay and Amazon, and the Guide reminds retailers to consider country-specific marketplaces such as those in New Zealand, Germany, Brazil, the US and China.
ChannelAdvisor stresses the importance of speaking the right language in overseas markets and the value of professional translation services. It also explores the different fulfilment options available to exporters and reminds retailers to consider their returns policies carefully, for all markets.
Tax is another vital consideration, the Guide adds. ChannelAdvisor recommends retailers seek expert advice as rules and rates vary from country to country and even within countries.
Summing up, the Guide urges retailers to focus on the customer and customer service in particular – from handling sales enquiries and dealing with time differences.Download the Guide here
(A Retail Times’ sponsored article)