Global Brands has launched House of Cocktails, a new range of Ready to Serve (RTS) premix cocktails in 250ml cans, designed to offer a great value single serve cocktail solution for the off-trade channel.
The range is made up of current favourites, including: Mojito, Woo Woo, Strawberry Daiquiri, Appletini and Cosmo all at 4% ABV.
RTS cans are growing +15.8%, largely in response to the increase in home drinking occasions, House of Cocktails stands out as a simple and cost effective way to recreate drinks without the need for specially trained bar tenders or complicated ingredients.
Simon Green, marketing director at Global Brands, said: “We have identified a clear opportunity for the off-trade, where value and convenience need to be at the heart of every retailers offer.
“The House of Cocktails range allows supermarkets to capitalise on the ‘Big Night In’ trend, stocking brands, which give consumers the chance to experience bar drinks at home.”
House of Cocktails is now available to buy in Tesco and One Stop stores.