As the organic market enjoys a fifth consecutive year of growth, English Tea Shop, the leading global speciality tea company, is today announcing its range of 500 teas and tisanes is now 100% organic.
English Tea Shop has always focussed on organic for three reasons: the environment, business and the consumers. All three benefit from the company’s core philosophy of putting employees and suppliers’ livelihoods first using the principles of value sharing. This ensures that all aspects of English Tea Shop’s supply chain are treated fairly and sustainably thus giving rise to a premium organic product.
Organic goods are enjoying a renaissance in the UK, with overall sales increasing 7% to £2.09bn in 2016. Consumer demand for organic tea is also surging with sales growing 11.8% to £28m last year. English Tea shop, which has always prioritised organic, is now in a strong position to capitalise on this strong consumer demand for organic.
Its range of 500 teas and tisanes is founded on the principle of innovation and displays a whole host of interesting and exciting products. This includes its organic iced tea, ‘Cool Breeze’ through to its ‘Organic Blueberry and Elderflower Super White Tea’ and even more unusual flavours like ‘Chocolate Rooibos and Vanilla’.
English Tea Shop’s focus on organic has been fruitful, with UK revenues reaching £8m last year with 25% growth being targeted in 2017. English Tea Shop sells 350m teabags each year worldwide – including at high-end department stores such as Harrods and Selfridges, and hotels such as The Grange and Strand Palace. English Tea Shop tea is also white-labelled in major foodservice chains such as Pret a Manger.
CEO of English Tea Shop, Suranga Herath, says: “Consumer demand for organic is booming and it’s not hard to see why. Organic produce is better for the environment, produces better quality products, and because of the premium price it commands, is also better for the farmers. The organic star is rising at the perfect time for English Tea Shop, which has always had organic at its core.”