Goody Good Stuff, a natural, gelatine-free sweet range, wins listing in 300 Tesco stores

Tesco listing

Tesco listing

Goody Good Stuff ─ a natural, gelatine-free range of sweets – has secured its third supermarket stockist. Adding to its existing high street listings, the range will hit 300 Tesco stores nationwide in late September.

The latest listing – which joins Asda, Waitrose, Booths and Ocado – follows continued growth and consumer demand for free-from and organic products.

Melissa Burton, managing director of Goody Good Stuff, said: “We’re delighted to now have Tesco as one of our stockists. It’s our goal to make free-from confectionery an easier option for consumers to purchase. This new listing will increase our presence within the UK’s big five grocers, expanding Goody Good Stuff’s reach to the mass market.”

Tesco will stock three lines from Goody Good Stuff’s eight-strong range – Summer Peaches, Sour Mix and Cola Breeze (RRP £1.49). The retailer will also stock the confectionery brand’s latest new seasonal sharing tubs lines (RRP £4.99) – Sugar Plum and assorted fruit flavoured Christmas trees and baubles – for Christmas 2013.

The sweets are gluten-free, fat-free, meat-free, soy-free, nut-free and dairy-free, plus suitable for those following halal, kosher or vegetarian diets. Four of the varieties are also suitable for vegans.

Since launching in 2010, Goody Good Stuff has built up a list of stockists in markets including America, Australia, Hong Kong, Singapore, Dubai and Canada, as well as 15 European countries – namely France, Spain, Sweden and Germany.

The award-winning company, which pioneered the use of a plant-based hydrocolloid in sweets, now attributes 70% of its business to export.

Targets are set high, as the company is aiming for further growth in the global confectionery category. Goody Good Stuff has agreed to secure a further 8,800 stockists in 2013, taking it to 20,000 around the world by December 2013.