Recent research has shown that time poor Brits spend just 34 minutes cooking their evening meal, yet they invest two hours shopping for it. That’s why Gousto, the UK’s number one recipe kit, is today launching an app allowing users to carry out their weekly menu planning and ingredients shopping in less than one minute. Fresh ingredients and chef-designed recipes are delivered straight to your door, and the meals can be cooked from scratch in around 30 minutes.
Gousto’s new app is available on iOS and can be download from the App store, with an Android version coming soon. Users select from an ever-changing menu of 10 seasonal meat and vegetarian dishes each week; enter their delivery details; sync up a debit card and have a Gousto box home delivered.
Gousto founder and CEO Timo Schmidt believes the mobile app will streamline how people plan their weekly meals, removing the drudgery of supermarket or online grocery shopping. He says: “We want “getting a Gousto” to be as instinctive and easy as possible, so that our customers can spend the time discovering new recipes, cooking fresh food from scratch and enjoying tastes they’ve never created before. 45% of visitors to the Gousto website already do so via mobile and tablet devices and the app will make the process, quicker, easier and more accessible for our customers as they go about their busy lives, as well as enable new add-ons to our service. ”
Gousto is a free app, now available from iOS stores. Gousto meal prices start from just £4.00 per portion.