graze ‘crunch’ range extension to provide healthy alternative to crisps

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graze is pleased to announce the extension of its savoury ‘crunch’ range to include two exciting new flavours.

Drawing on the popularity of the Smoky Barbecue Crunch mix, the new products aim to provide customers with wholesome alternatives to crisps and other savoury snacks.

Positive calories

Combining all the goodness of corn, peas and broad beans, the extended range is high in fibre, under 150 calories and includes no artificial colours, flavours or preservatives.

The extension comes in light of shifting consumer focus on ‘quality’ calories, with increasing demand for positive nutritional value, as opposed to zero calorie options.

Available in Lightly Sea Salted and Sweet Chilli, the new snacks are inspired by the UK’s favourite crisp flavours to provide a deliciously moreish experience that customers can feel good about.

The range is currently available in Tesco and Sainsbury’s and will be rolled out in Waitrose, Boots and WH Smith later in the year.

Snacks to make you feel good

The extension reflects changing perceptions around snacking as people adopt a more holistic, balanced approach to healthy eating, rather than solely focusing on weight loss.

Following the launch of its biggest ever advertising campaign in May this year, graze is excited to announce its latest advertising campaign launching in September, which showcases new creative featuring one of its best-selling products, Smoky Barbecue Crunch and Punchy Chilli & Lime Nutty Protein Power.

With over 32 million total impact opportunities, the campaign continues to raise awareness of graze’s sharing bag range highlighting its unique taste and key benefits of high protein and low calorie content.

Commenting, Eleanor Freeman, head of health and nutrition strategy at graze, said: “The extension of our ‘crunch’ range, builds on the popularity of one of our best-selling products, Smoky Barbecue Crunch, and is the latest step in graze’s ongoing mission to help consumers enjoy healthy snacking.

We’re excited to continue to build momentum from our biggest advertising campaign in May and announce the launch of our latest campaign that is set to reach 63% of our target audience.  

“Our dedication to pushing the boundaries of healthy snacking innovation is ingrained in the business’ ethos and we are looking forward to seeing where the next six months take us as we continue to disrupt the sector with our delicious, nutritious products.”