Graze, the UK’s number one healthy snacking brand, has committed to reducing plastic packaging by 80% in the next two years.
Turning to paper-based alternatives, graze will unveil the first wave of its plastic-free punnets this year, with further innovation across wider packaging formats to be rolled-out by 2021.
While recent industry analysis suggests that many leading companies will struggle to meet targets to increase recycled content in plastic packaging by 2025, graze’s commitment takes the business one step further as it looks to prioritise renewable solutions.
The healthy snacking disruptor has worked with material suppliers and packaging manufacturers on a number of innovations over the last ten months to identify an easily recyclable, sustainable alternative to plastic.
While fully recyclable and plastic-free, the team is still refining the current prototype to ensure sufficient barrier protection to maintain the delicious, fresh taste of graze’s snacks – guaranteeing sustainability through the entire consumer experience, including minimising food waste.
Once finalised, the punnet solution will betrialled with graze’s direct-to-consumer customers to encourage further product feedback before hitting shelves in mid-2020. Following this, the business will roll out a number of additional packaging solutions across its wider product categories.
Long term commitment
In the longer term, graze will continue to push the boundaries of packaging innovation to eliminate plastic from its entire supply chain by exploring new material development in partnership with its suppliers and manufacturers.
While sustainability has always been a key priority for the business, as demonstrated through its original 100% recyclable punnets made from 50% recycled materials, this commitment takes the business one step further as it looks to remove plastic from its wider environmental footprint and opts for renewable alternatives.
Commenting, Charlotte Mannings, packaging development manager at graze, said: “Our industry-leading pledge to reduce plastic packaging by 80% over the next two years demonstrates our commitment to creating a sustainable business. However, we have no intention of slowing down until we reach our 100% target across the wider supply chain as our ultimate goal.”
“We look forward to making further progress as we continue to push the boundaries of packaging innovation to disrupt this space for the better and won’t stop until we’ve achieved our aim of creating a plastic-free future.”
Anthony Fletcher, Chief Executive of graze, added: “graze has always been dedicated to creating a sustainable business and today’s pledge is proof of our continued commitment to improving the environmental footprint of the wider FMCG sector. Our vision is to help people live healthy lives everyday which includes looking after our planet.”
“We’re thrilled to be rolling out the first wave of our plastic-free punnets this year and even more excited as we continue to work on a number of innovative solutions to reach our overall goal across our wider packaging range and entire supply chain in the longer term.”