Greenall’s, the Original Handcrafted British Gin, has unveiled a colourful fresh look for its Ready to Drink (RTD) flavoured gin & tonics that’s set to make them a smash hit with consumers looking for flavoured gin and stylish convenience this summer.
Launched this month [June], the new range includes two flavours presented in 250 ml cans; the brand-new Greenall’s Blueberry Gin & Tonic (5% abv), and the ever popular Greenall’s Wild Berry Gin & Tonic (5% abv), which has been reformulated to give consumers a more vibrant raspberry and blackberry flavour.
The new bold packaging offers a colourful nod to the two flavours, with the pearlescent bright pink (Wild Berry Gin & Tonic) and bright blue (Blueberry Gin & Tonic) cans ensuring high impact on shelf and strong appeal amongst the target millennial audience.
The two new RTD flavours are available now to customers in the UK, South Africa and the Netherlands, and will appear first in UK retailers from this week, priced at £1.99 RRP. Both flavours are also available to retailers in 4-pack formats, ideal for spontaneous picnic occasions and at home treat moments.
Rob Curteis, global marketing director for gins at brand owner, Quintessential Brands, comments: “These new look cans provide stunning stand out on shelf while the bright colours reflect the vibrant taste of our flavoured gin & tonics. Research shows that colour has an increasing influence on purchasing decisions so we’ve purposely given these cans, which are likely to be more of an impulse buy, a colour makeover which is sure to wow consumers. All we need now is for the summer weather to make an appearance and these will be flying off the shelves.”
Greenall’s Gin is owned by Quintessential Brands Group – the International Spirits Challenge Gin Producer of the Year.