Grenade embraces extraordinary and bursts into summer with new fruity exclusive

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Ready to explode into summer, global sports nutrition brand, Grenade, kick starts a new season by adding a new limited-edition fruity flavour to its Carb Killa range.

It is fair to say summer is a little different this year, for both consumers and retailers alike. With that in mind, Grenade is taking on the extraordinary and bringing a popular ice cream taste sensation, all in the form of a protein-packed bar – introducing the Strawberry Ice Cream Carb Killa bar.

Featuring a natural strawberry flavour, combined with a thick white chocolate coating, and filled with the renowned Carb Killa crispies – this on-the-go nutritious summer snack is packed with 21g of high-quality protein and less than two grams of sugar – staying true to Grenade’s high protein, low sugar credentials.

Following the success of Grenade’s Strawberries & Cream Carb Killa Protein Shake and limited-edition festive Gingerbread Carb Killa bar last year, Grenade® has combined the two customer focused experiences into one summer edition that is not to be missed. Once they’re gone, they’re gone.

Alan Barratt, CEO and founder of Grenade, comments: “We pride ourselves in being a leader within the category, and whilst a strawberry flavoured bar has certainly been done before, we are unique in our maintenance of customer interest and momentum.

“Our Strawberry Ice Cream Carb Killa summer exclusive acts as the perfect, guilt-free snack, whatever your day has in store – because at Grenade® we don’t do normal and nor should you!”

With no spoon or freezer required, this healthier alternative treat is the ultimate guilt-free indulgence for those health-conscious consumers looking for something a little lighter to cur