Healthy meals challenger, The Gym Kitchen, is launching its new macro-friendly, high protein frozen ready meals and pizza range across Tesco stores this month.
Founded by Segun Akinwoleola, the brand will land four ready meals and two pizza lines into Tesco frozen fixtures nationwide.
Part of The Black Farmer’s incubator scheme, The Hatchery, The Gym Kitchen has gone from strength to strength since launching in 2020, securing business in Asda, Coop and Dunnes with a unique range of chilled macro-balanced, high protein ready meals. The brand recently stretched into frozen ready meals and pizzas in Asda and Dunnes at the beginning of October last year.
Segun is now on a mission to bring a broader target of healthy foodies into the ready meals market, with an NPD stream across both chilled, frozen and beyond.
The Gym Kitchen frozen ready meals line-up in Tesco includes Chicken Tikka Masala, Beef Lasagne, BBQ Chicken and Chilli Con Carne.
Each low-fat, macro-friendly dish offers a generous 400g portion, with two of your five a day, high fibre and low calorie count.
The high protein pizza range promises an indulgent but macro-balanced, lower calorie eat, with protein baked into the base and one of your five a day. Consumers can choose from Tandoori Chicken or Mighty Meat toppings.
Commenting on the launch, Segun said: “This launch into frozen with Tesco is an exciting step in The Gym Kitchen journey and we’re still just getting started. Our mission is to make healthy eating, accessible, affordable and, most importantly, tasty across multiple categories.
“The Gym Kitchen exists because we believe there is a consumer need for convenient meal solutions that focus on health from a broader perspective – not just gym goers. Consumers have multiple needstates when it comes to healthy eating and we cater for them with meal solutions that put taste at the heart of our proposition – whether that’s nutritious, wholesome ingredients, weight loss, muscle gain, reducing calories or macro tracking.”
- The Gym Kitchen Frozen Pizzas
RRP: £2.75 for 230g
- The Gym Kitchen Frozen Ready Meals
RRP: £2.50 for 400g