Half of all perfume sales happen in November and December, MBNA research reveals

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Forty nine per cent of all perfume sales in the UK happen in November and December, making it a top pick at Christmas.

But what motivates Brits to buy scents at Christmas? MBNA’s research into what makes the perfume industry smell the sweet scent of success includes a survey with YouGov.

The survey finds:

  • 40% of fragrances bought as gifts are purchased just a week before the event indicating they are somewhat “last minute” gifts
  • 51% of men buy perfume the week before, while among women the figure was lower at 27%
  • 24% of people don’t know the name of their partners’ preferred fragrance
  • 36% of men are guilty of this, whereas only 13% of women don’t know this
  • 70% of those who have been in a relationship have purchased a fragrance for their partner as a gift
  • It’s still a more “impulse buy” – only 24% say they researched their perfume choice online before making a purchase
  • It would appear perfume is a “safe gift” – 72% of people like getting it as a gift

MBNA has put together more research on British shoppers’ relationship with perfume, including the cost breakdown of perfume production.