Harvey Jones overhauls digital marketing strategy with Equator

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British premium kitchen designer, retailer and manufacturer Harvey Jones has chosen Equator to lead its digital marketing activity, in a six-figure investment.

Equator will overhaul Harvey Jones’ marketing strategy, integrating SEO, PPC and display to ensure the channels work harder to drive more sales through the kitchen designer’s website (www.harveyjones.com).

Equator succeeded in a three-way competitive pitch process, thanks to the agency’s strategic approach particularly regarding targeting and positioning a premium brand. Taking a broader view, Equator proposed effective solutions to issues such as cannibalisation of paid and organic activity to ensure the best ROI overall.

The agency takes an industry-leading approach, combining paid and organic search techniques to boost visibility of its clients’ websites, while being the first to take advantage of newly released Google features. This cohesive style of working enables the agency to effectively resolve client issues and approach both channels with a user-first mentality.

Harvey Jones has created handmade kitchens from its Cambridgeshire workshop for more than 35 years, producing more than 15,000 bespoke kitchens. The business has 32 kitchen showrooms across the UK.

Olivia Faranda, Head of Marketing at Harvey Jones, said: “Equator impressed us with its integrated approach to digital marketing. We were aware of the strengths of each of the channels, but the team opened our eyes to the cutting-edge ways they could work together, supporting overall conversion growth.

“We’ve got some exciting plans for the future. We’re aiming to explore how we can further enhance our entire digital presence, so it’s essential we have a world-class digital marketing strategy to cater for  our planned growth.”

Equator is a strategic digital agency that connect the worlds of creative, marketing and technology to create more effective experiences. They have over 170 experts across their London and Glasgow offices, counting a number of long-standing client accounts including Malmaison, Greene King, AXA, Santander and Clydesdale Bank.

Garry Hamilton, Business Development Director at Equator, said: “We’ve invested significantly in evolving our marketing team over the last few years, enabling us to provide clients intelligent, integrated strategies that drive real awareness and deliver big returns.

“We’re excited to be working with a business that holds such a high standard for craftsmanship, reflecting our own commitment to generating the very best results for our clients.”