The new Harvey Nichols First Floor, which will house the designer womenswear brands has been unveiled, the latest stage of an ambitious redevelopment plan for the Knightsbridge flagship store.
Following a four month refurbishment, the 22,000 sq. ft. First Floor space features a new Harvey Nichols design concept, which moves away from the traditional branded shop fits and instead offers a more sophisticated and elegant interior akin to a luxury boutique. The pioneering design creates a unique destination to showcase Harvey Nichols unrivalled edit of women’s ready-to-wear, shoes and must-have accessories.
Creating the new area has involved restructuring large parts of the floor to create a fluid open space to ease the customer journey through the brand offering. The exposure of the original windows has bought in masses of natural light and added to the beautiful open and airy environment. Shoes are presented in their own dedicated area utilising an unusual combination of materials such as marble, textured glass and raw steel.
At the core of the experience is exceptional service. Highly trained Style Advisers are on hand to offer expert advice on products, seasonal trends and styling. Technology such as Ask HN – a revolutionary new way to shop, brings customers a highly personal on-demand experience, is being introduced and new features to our loyalty app programme, Rewards by Harvey Nichols, which rewards customers each time they spend in-store and online.
‘We are incredibly excited to unveil the latest part of the redevelopment plan of our flagship store. Following a four month closure of our First Floor, which houses our womenswear designer collections, we can finally let customers come and experience the beautiful new space. We believe we have created an unrivalled destination, which offers the best edit of international brands including ready-to-wear, accessories and shoes – along with the finest advice from our team of expert stylists.’