The Furby Boom from Hasbro is expected to be the best-selling kids’ toy this Christmas, with just over one in 10 respondents (11%) putting their money on the Furby to come out on top at the festive tills, according to ICM Research based on a survey of 2,025 people in Britain.
In second place is LEGO Star Wars R2D2, with 7% of those surveyed predicting that this will be the top selling kids’ toy in the race for the Christmas toy top spot.
Coming in third is the Teksta Robotic Puppy, with 5% of respondents saying that this electric pet from Character Options will jump in as the top selling festive kids’ toy.
Just missing out on a podium position is the InnoTab 3S from VTech, with 4% of those polled predicting that this tablet for children will be the top selling kids’ toy this yuletide. And completing the top five is Disney’s The First Talking Sofia Doll and Animal Friends, also with 4% of the votes for the top selling children’s toy predictions this Christmas.
Looking at the results based on responses just for those with children aged 18 and under, there are interesting differences. Hasbro’s Furby Boom is predicted to be the best-selling kids’ toy this Christmas by 20% of those with kids aged 5-10 and 14% of those with kids aged 11-15. Respondents with children aged 16-18 are most likely to think that the Teksta Robotic Puppy will take the top selling kids’ toy spot this Christmas (10%). And for those with kids under five, responders are most likely to say that they expect VTech’s InnoTab 3S to be the best-selling children’s toy this festive season (12%).
Martin Boon, director at ICM, said: “Our fourth survey in the 12 Surveys of Christmas series shines a light on the much-anticipated predictions for top selling kids’ toy this Christmas. Whilst Hasbro’s Furby Boom is expected to be the overall winner at the yuletide tills, there are some variances when we look at predictions from those with kids aged 16-18 and under 5 – with robotic puppies and tablets for tots predicted to take the top spot for best-selling children’s toy this Christmas.”