Health and flavour focus for Munchy Seeds rebrand

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Paying close attention to the snack shelves, the growing emphasis on functional snacking and current concerns surrounding packaging formats, Munchy Seeds has relaunched with an eye-catching and characterful new brand identity, a host of tasty new roasted seed mixes and has ditched its plastic pots in favour of resealable pouches and snack packs that use over 60% less plastic.

Launched in 1999, Munchy Seeds is the most established seed snack brand in the UK and now, following months of careful research, it is on a mission to shake up snacking with its new flavour-fuelled roasted seed mixes. It aims to reposition its brand with health and flavour focussed consumers who want to enjoy nutritious and delicious snacks as a part of their every day diet.

Munchy Seed’s roasted seeds are bursting with good energy and naturally-nutritious ingredients to pick you up at any time of the day, wherever you might be. There are five new and delicious flavours to choose from: Sweet Chilli, Mega Omega, Salted Caramel, Honey Roasted and Warm Cinnamon.

“Today the world of healthy snacking is more functional, complicated and worthy than ever, yet seeds remain synonymous with goodness, nutrition and health,” explains Lucinda Clay, co-founder Munchy Seeds. “Snacking shouldn’t be boring and it shouldn’t be considered a diet supplement or a mini meal; snacking should be impulsive, enjoyable and fulfilling and bring you joy.

“Our seed mixes do just that, they are functional and nutritious and packed with vitamins and minerals. They are also incredibly tasty and full of flavour, making them the perfect impulse snack for health-conscious consumers. With our stand-out new branding and packaging formats, we aim to give customers health, choice and great taste snacks on the go.”

The new roasted seed mixes are available in 25g snack packs (RRP 79p), 125g sharing packs (RRP £2.99) and 450g mega packs (RRP £8.75).

For more information on Munchy Seeds visit www.munchyseeds.co.uk