Health remains a dominating macro trend in FMCG with almost a third of shoppers citing family wellbeing as an important factor in their purchasing decisions[. It is therefore unsurprising that 10,399 consumers selected reduced sugar, low calorie and fat free versions of their favourite food and drink to win a coveted Product of the Year award.
The world’s largest annual consumer voted award Product of the Year saw healthy innovations triumph across more than 50 categories, emphasising the growing consumer popularity and demand for products which support a healthy lifestyle.
Winner of the Dessert category, Halo Top Ice Cream, reflects the rising trend for guilt free indulgence, ensuring the dessert category can grow in line with health-conscious consumers who do not want to compromise on calories or taste. This, along with the added protein in the ice cream, have made Halo Top a favourite product just one year on from its launch in the UK.
A spokesperson from Halo Top said: “Having only launched in the UK in January 2018, we couldn’t be happier that our Halo Top Ice Cream has been named as a 2019 winner in the Product of the Year awards. With the accolade being voted for by over 10,000 shoppers, it’s a real reflection of consumer affection for the brand and our innovative offering so we’re particularly proud to have won.”
The winner of the Kids Food and Drink category, Mr Kipling Reduced Sugar Fruity Slices, further demonstrates the emphasis on healthier options and ‘better for you’ alternatives. With 30% less sugar, real fruit and only natural flavours, Mr Kipling’s Reduced Sugar Fruity Slices demonstrate smart wellbeing focused innovation while still delivering on taste.
Other categories to see an influx of health centric products this year include Pasta Sauce with winner Dolmio Veggie Goodness Sauce Pouches, which give two of your 5-a-day; and Cereal category winner W.K Kellogg with its plant-powered innovation.
The drinks categories also saw an abundance of winners with health focuses. Volvic’s Touch of Fruit Sugar Free drink won the Flavoured Water category, while Tropicana Essentials won the Healthy Drink category with its vitamin packed juices, and Robinsons Fruit Creations won the Soft Drink category with its no added sugar squash range. The awards also saw Coca-Cola win the Cold Tea category with Fuze Tea, a delicious drink which is a fusion of fruit juice, botanicals and tea extracts. The winners all boast several flavours, making it easy for shoppers to find their favourite.
Mike Nolan, CEO of Product of the Year, commented: “We couldn’t be more pleased to be championing healthy lifestyles at Product of the Year and making it easier for families to identify products with strong wellbeing credentials in brands they trust. Product of the Year celebrates innovation and it’s encouraging to see brands leading change to keep up with consumer demand for ‘better for you’ alternatives.”
The Product of the Year award ceremony was held at Sheraton Grand on Park Lane and was hosted by television presenter, comedian and actress Sally Phillips with entertainment from singer, songwriter and actress, Pixie Lott.
Kantar TNS one of the world’s leading research agencies conducted the research, offering an industry sector understanding and collating the survey from more than 10,000 people in the UK and Ireland. They are powered by the latest qualitative techniques, multiple data sources and global experience, all of which is used to help their clients unlock the seemingly ordinary moments that drive extraordinary growth.