SaladPride, the new healthy dining café concept, opened its first stand-alone café at 2 Neal’s Yard, Seven Dials on 21 March. The new 333sq ft café serves fresh salads, soups, sides and smoothies that reflect the founder David Bez’s interest in natural, simple and good-looking food that is healthy, sustainable and local.
The SaladPride café design features reclaimed wood, combined with natural herb pots all complementing the food offer, all created by the in-house team. The café also stocks branded SaladPride products, such as dressings, drinks and selected dips from the menu and customers can either eat in as the space holds around 12 covers or takeaway and enjoy in the surroundings of Neal’s yard.
The opening follows the success of Bez’s two recipe books, a KickStarter campaign and a blog, which he started 6 years ago, when posting daily pictures of his lunchtime salad creations. The former Graphic Designer and Art Director’s recipes have now been translated into more than 26 languages, and have attracted interest from the likes of Stylist, Emerald Street, The Huffington Post and The Times. The SaladPride blog now boasts a global following in excess of 50,000.
Charles Owen, portfolio executive at Shaftesbury, said: “This is an incredibly exciting addition to the Seven Dials that will bring an innovative and on-trend dining concept to Neal’s Yard. SaladPride’s unique offer and concept design brings an added element to the area that is already renowned as one of the best places in the capital for independent restaurants and cafés offering high quality dining options.”
David Bez, founder of SaladPride, said: “I am thrilled to be realising my dream café concept at Neal’s yard. The distinctive and vibrant feel of the area and status of the Seven Dials as a haven for foodies makes it a perfect match for me. I am confident that Seven Dials will serve as the perfect backdrop for my innovative and sustainable menu.”
SaladPride joins popular Homeslice pizza restaurant and international bar and restaurant Compagnie des Vins Surnaturels and recent additions to Neal’s Yard in 2015 including 26 Grains – the West End’s first grains-based café, and Free Range People bakery.