Award winning baby & toddler snacking company Heavenly Tasty Organics has further cemented itself as a key player in the baby food market by securing a multi-million pound deal worth over £2,000,000 per year with three leading UK retailers, Tesco, Morrisons and Waitrose. The deal, which will see Heavenly’s award winning snacks including Yummy Wafer Wisps, Coconut Squishies and Crispy Veggie Waffles appearing on the shelves of over 1100 stores across the UK from May and will enable further expansion for the rapidly growing company.
The innovative company, which offers organic snacks which contain no added sugar and are low in natural sugars, has seen a huge demand for its products which contain high proportions of hugely popular superfoods such as coconut milk, spinach, kale and pumpkin.
Shauna McCarney-Blair, MD and founder of Heavenly Tasty Organics, said: “We have been working hard on NPD over the last 12 months to bring products to the market which parents want for their babies and toddlers and which are offering an alternative to salty sugary snacks that are so widely available. Recently we have launched our new Crispy Veggie Waffles and Mini Italian Breadsticks which have really caught the eye of the buyers and have given another dimension to our business, targeting the slightly older age group of 12 months.
“We are absolutely overwhelmed and delighted with the new deals with Tesco, Morrisons and Waitrose and are so grateful that these leading UK retailers can see our vision to provide healthy organics snacks and are so supportive of our products. These deals clearly demonstrate the want in the UK market for our healthy baby and toddler snacking products and the demand from parents for these products to be more readily available.
“Taking Heavenly from an idea at my kitchen table to now being stocked on the shelves of three of the UK’s leading supermarket chains is simply a dream come true and makes all the hard work worthwhile. Our focus on superfood ingredients, and ensuring the quality and standard of our products, really has been what has got us to where we are today and we can’t wait to see where the next 12 months will take us.”
Over the past nine months Heavenly has grown to have products sold in 14 countries around the world including Australia, the Middle East and throughout Europe.