The retail store is enjoying a renaissance, as finding new and innovative uses for the retail space is very much front of mind for retailers today. Retailers are reinventing their bricks-and-mortar stores to stay relevant in today’s digital era.
As the shopper journey is becoming increasingly more connected, customers expect their experiences across all touch points to blend seamlessly. Retailers need to successfully track and assist their customers and offer personalised and engaging content, both online and in-store.
In the run-up to Future Stores, Europe’s only in-store event, WBR wanted to know how retailers are dealing with all these developments. That’s why the company, after three months of extensive research with key players in the retail sectors, has produced this Director Report, featuring:
- The key challenges the industry is facing right now
- An exclusive interview with Richard Hewitt, head of digital stores, Marks & Spencer
- More about the role of the store in your omni-channel proposition
- Information on how to keep your customers engaged and wanting to visit and spend in store