Hobbs takes away the shopping stress with tailor-made recommendations powered by RichRelevance

RichRelevance, a global leader in omni-channel personalisation, has been chosen by the ubiquitously British womenswear brand Hobbs, to provide a bespoke customer experience to online shoppers. Hobbs has implemented RichRelevance’s solution to give all customers highly authentic and personalised recommendations based on their onsite behaviour.

RichRelevance takes away the dilemma of too much choice and serves as a personal shopper at the click of a button, selecting only the truly relevant items. Hobbs is currently using RichRelevance Recommend solution on its homepage, product pages, category listing and checkout basket and is already seeing impressive results.

“Season after season, we pride ourselves on crafting pieces of clothing that our modern woman loves to wear. Just as we aim to deliver top quality products for our customers, we want to make sure our customer experience is equally outstanding,” said Andrew Carter, head of e-commerce at Hobbs.

“RichRelevance has been most remarkable from the very start of our relationship. It is fantastic to see that in just two months since kick off we’ve seen an increase of over 50% average basket value for those who engage with product recommendations. The personalisation solution has significantly reduced our staff workload by removing the need for manual curation of product recommendations.”

Each and every recommendation is uniquely curated based on an individual’s own preferences, shopping habits and onsite behaviour. Product suggestions are continually adjusted based on subtle changes in buyer behaviour, inventory, pricing, and instant access to the products each shopper is most likely to purchase.

RichRelevance Recommend solution was implemented in just six weeks and Hobbs have plans to implement Discover and Engage solutions in the next phase of their digital strategy.

“Hobbs is one of the leading British retailers to provide customers with state of the art personalisation technology, to create uniquely personal shopping experience. It emulates a concierge style service that can only be experienced in-store previously. By combining customer data and shopping patterns with our advanced data analytics expertise, Hobbs seamlessly taps into the demands of today’s stylish shopper,” said Matthieu Chouard, vice president and general manager for EMEA, RichRelevance.