Holland & Barrett pushes natural lines with beauty products swap event

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Fans of natural products can get 25% off all beauty products in Holland & Barrett from 23 May to 11 June 2014, simply by bringing in their old beauty products.

The Big Beauty Swap promotion is the latest in Holland & Barrett’s public commitment to natural beauty products, after banning all toiletries that contained harsh chemicals five years ago.

As part of the promotion, any old, empty, or partly used toiletries such as shampoo, shower gel and moisturiser can be taken into any of their 720 stores and swapped for a discounted, more natural alternative.

All the bottles collected nationwide will be recycled at the retailer’s distribution plant.

Many traditional beauty products can contain chemical preservatives like Parabens and Sodium Laurel Sulphate (SLS) which Holland & Barrett banned in 2009.

Five years on, natural beauty is the fastest growing category in store with most high street branches of Holland & Barrett now containing 1,000 products from skin and body care to natural make up, aromatherapy and popular functional beauty ranges including those that incorporate snail gel and bee venom.

Popular ranges sold in stores which the 25% discount can be used on include Dr Organic, Burt’s Bees, Manuka Doctor, A’kin and Dead Sea Spa Magik.

Lucy Pottinger, natural beauty buyer for Holland & Barrett, said: “The Big Beauty Swap is designed for people who might want to try a natural alternative to their normal beauty products for the first time. Every product we sell is natural and chemical free but still works as well as other high street brands.”