Hooch brings the #Hoochlife to Bournemouth 7s for a weekend of outrageous antics

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Hooch is back with a bang as official partners of Bournemouth 7s for the second year, bringing the #Hoochlife to the sports and music festival with not one but two unique Hooch experiential areas.

The outrageous refreshment of Hooch is the ultimate festival must-have which has led to its increased presence and cult status at events around the UK. The brand will also be bringing its newest flavour, Hoola Hooch to B7s for the first time, and if previous festivals are anything to go by, the vibrant passionfruit and mango flavour is set to be a real hit.

On hand for festival-goers are the Tiki Hoola Hut and the newly introduced ‘Hooch House’, the finest pub on the market that serves up only the best brews; Hooch and Hoola Hooch (of course). Players can rest at the inflatable tavern and snap their outrageous adventure in the photo booth.

Hooch will also be getting involved with the competitive action by hosting the ultimate inflatable space hopper races. Team mates can compete against each other and rivals to win prized Hooch goodies on the track.

Senior brand manager, Christian Sarginson, said: “We’re really excited to be back at Bournemouth 7s for another year. The festival is energetic, loud and a lot of fun with constant activity that portrays #Hoochlife to a tee. We’ll be bringing our brand new Hooch House pub and the Hoola Hut to serve our own unique slice of outrageous refreshment”.