Hooch is launching a limited edition promotional bottle and can featuring Keith Lemon’s face.
The SKUs give consumers the chance to enter a competition to win ‘Keith Lemon’s Dream Holiday’ to ‘H’orange County’, which can be entered via the Hooch website at www.hoochlemonbrew.com.
The new SKUs build on the brand’s huge above-the-line campaign bringing ‘OOOCH’ to the nation, with its TV campaign launching to great acclaim. Praised by The Guardian and listed as The Drum’s Ad of the Day, the advert is continuing to run across popular slots on ITV2, Channel 4, 5 and Sky. Supported by a big social media drive and promotional material in outlet, the total reach of the campaign is 16.5 million consumers and counting.
Simon Green, Global Brands marketing director, said: “The massive Hooch campaign has already put ‘OOOCH’ on the lips of a new generation, with 31% of all UK adults aged 18-24 seeing the advert 2.8 times, helping to drive engagement on social media up by over 2000%. The new promotional SKUs bring the TV campaign into outlet for the consumer, making Hooch a must-stock brand for summer 2014.
“To further promote the new SKUs we are offering outlets Keith-themed POS such as moustache bottle toppers, moustache keyrings, life-sized standees, drip mats, bar runners, screen media and strut cards to ensure all eyes are drawn to Hooch.”
The promotional design is available on the 500ml Lemon NRB and 440ml Lemon can.