HookLogic brings performance marketing for brands to the Netherlands

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HookLogic, a leader in performance marketing for brands, has announced that it has expanded into the Netherlands with the HookLogic Exchange. The HookLogic Exchange offers brand partners new advertising options on a network of retail sites through native product ads known as HookLogic Sponsored Products. The ads link inside the retailer’s site, maintaining a closed-loop environment and providing clear attribution and strong returns.

Bol.com, the top ecommerce site in the Netherlands, is the first retailer in that market to directly benefit from the digital media potential Sponsored Products provides. HookLogic operates a unique marketplace, the HookLogic Exchange, where brands bid on media leveraging the world’s largest first party shopper data set and measure SKU-level sales attribution with HookLogic 360, the world’s most comprehensive attribution engine for consumer products. By combining the traffic and data of leading retailers, HookLogic achieves the scale needed to attract brand budgets previously reserved for large search engines and social media platforms. Retailers like bol.com gain new traffic and media revenue by participating in the HookLogic Exchange.

“HookLogic Sponsored Products is an ecommerce media programme that we are confident is a perfect fit to guide and enhance the shopper experience in the Netherlands,” said Daniel Ropers, managing director of bol.com, which is an Ahold retail property. “This partnership with HookLogic will also help the brands and marketplace sellers we work with become more visible in a crowded market.”

“We are thrilled to be working with bol.com,” said Ben Cooper, HookLogic’s managing director for Europe. “They are a retailer devoted to giving consumers the widest possible product selection and best service, whilst supporting their supplier partners’ goals to ensure consumers can find the right product for them. Sponsored Products is the perfect way to achieve these goals. With its extensive and growing product portfolio and market leading position, bol.com is a perfect partner for entering the Dutch market.”

The HookLogic/bol.com partnership quickly follows the company’s announcement of an office opening in Paris and an overall year of accelerated growth for the company, in which it surpassed $100 million in sales. In 2016 HookLogic received an investment from LUMA Capital Partners and was recognised by Forrester as one of 20 start-ups all retail e-business executives should know. The company has also recently opened both a Brazilian and a Canadian office.