House of Fraser opens at Rushden Lakes, Northamptonshire

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Rushden Lakes has welcomed House of Fraser, the destination’s department store anchor, and Two Seasons, the board sports and snow wear retailer which was founded into Northamptonshire.

House of Fraser Rushden Lakes is the brand’s first full bricks and mortar store in nearly a decade. It is also House of Fraser’s first green retail store certified to the BREEAM sustainable building standard.

BREEAM is the world standard in building sustainability and assesses everything from building design to operation, energy use, water and waste reduction, and the use of low impact materials and biodiversity protection.

With 64,000 sq ft store every aspect has been designed to be sensitive to the local setting. The architecture and store interior have been designed to connect with the beautiful natural setting of Rushden Lakes. Features includes a 6m x 8m living wall that is home to more than 2,000 plants, an art installation made entirely of recycled wire and featuring local bird species, and wallpaper which has been designed in partnership with The Wildlife Trust BCN.

House of Fraser Rushden Lakes will bring a host of premium beauty and fashion brands to Northamptonshire. The fabulous beauty hall includes MAC, Chanel, Urban Decay, Nars, Dior and Bobbi Brown; with the womenswear department offering brands such as Issa, Biba, Whistles, Coast, French Connection and many more.

House of Fraser is also launching the Eden Champagne Bar, which will offer visitors a luxurious experience overlooking the beautiful lakes, and an in-store Caffe Nero on the ground floor.

The Two Seasons store embodies the sports on which the brand was founded and will feature the largest wall of skate decks and skate shoes in the area. The store will offer a unique collection of clothes and accessories from one of the world’s leading skate brands, Element, as well as a shop-within-shop from global surf brand Billabong.

There is more news to come as Wildwood prepares to open its doors on Wednesday 6 September and the Boardwalk Splash Zone will also launch in early September.

Nearly three quarters of tenants are now open, with Hobbs, River Island and Flying Tiger still to come. Since opening on 28 July, Rushden Lakes has proved hugely popular with thousands of shoppers in the first weeks enjoying the unique mix of retail and leisure, and visitors travelling from as far as Devon and Scotland to enjoy the Rushden Lakes experience