Shaftesbury announces that popular fandom collectables shop, House of Spells, has officially opened their debut London store at 69-71 Charing Cross Road, part of Central Cross, Shaftesbury’s 48,000sq ft mixed-use development at the heart of London’s West End.
The 3,50sq ft store, designed by Dave Popa, showcases a vast collection of books, collectables, gifts, and souvenirs, from blockbuster brands including Game of Thrones, Harry Potter, and Fantastic Beasts. Founded by Kaja Hussain and Rafeeque Olikkathodi, this new opening is the London flagship, with 12 successful stores across the UK.
Andrew Price, portfolio executive at Shaftesbury, commented: “We are constantly looking to provide our visitors with unique experiences within Chinatown London; House of Spells is a collectors’ paradise and a must-visit for all fans of the fantasy genre. This central London flagship, located next to eSports studio, Wanyoo café, will bring audiences together over their passion for games and fantasy.”
Sumon Ahmed, general manager for House of Spells, adds: “After a number of years trading well across the UK, we are thrilled to finally open our flagship London store. Central Cross is perfectly located for us, benefitting from Chinatown London’s footfall and just a stone’s throw away from The Palace Theatre currently showing the Harry Potter and the Cursed Child plays. We already feel right at home at this energetic part of London.”