Huddersfield AFC is first Premier League club to champion coconut water as nature’s own sports drink


C7 Brands, one of the UK’s leading independent drinks companies, is today announcing its sparkling coconut water brand Coco Fuzion 100 has become the official hydration partner of Premier League football club Huddersfield Town AFC.

Capitalising on growing demand from the sports market, C7 Brands will provide Coco Fuzion 100, the UK’s first all-natural, carbonated coconut water, to the team to finish strongly in its first season back in the top flight.

Coco Fuzion 100’s 250ml cans of carbonated coconut water are an industry-first natural alternative to sugary, fizzy drinks. Available in Mango, Lime, Raspberry and original flavour, each can contains naturally occurring, highly-hydrating electrolytes, and has no added sugar or preservatives. In fact, just one 250ml can provides the same hydration as a litre of water.

Also available in 330ml slim bottles that are perfect for the leisure and fitness market, Coco Fuzion 100 is naturally isotonic meaning it is absorbed by the body more quickly than water, quenching thirst and providing energy. Coco Fuzion 100 offers various health benefits, including an increase in metabolism, proper muscle contraction, improved mental focus and physical performance.

The brand is growing rapidly across six key territories, also including Ireland, the USA and Scandinavia. Coco Fuzion 100 has secured listings in 2,700 UK stores to date, with retailers including Sainsbury’s, TK Maxx and WH Smith as well as over 3,500 Leisure outlets.

As a key element in announcing the brand’s core benefits, Coco Fuzion 100 is investing heavily in marketing, and has signed up over 20 leading athletes as brand ambassadors. These include England rugby star Chris Robshaw, boxer Chris Eubank Jr., and former British and Irish Lions coach and rugby legend Sir Ian McGeechan.

Sean Jarvis, commercial director at Huddersfield Town AFC, said: “We are delighted to welcome Coco Fuzion 100 as the official rehydration partner of Huddersfield Town. Their impressive team of ambassadors is hard to ignore and are proud to be a part of this. This partnership is a massive benefit to the squad and I’ve no doubt that supporters will get behind and us in welcoming Coco Fuzion 100.”

Steve Barton, CEO of C7 Brands, said: “We created Coco Fuzion 100 in response to a growing demand from the elite sports teams, where the health benefits of coconut water have been well understood for some years. Huddersfield Town are having a fantastic season and it’s great to be joining them as their Official Hydration Partner. Coconut water is naturally isotonic, and the carbonation makes it easier to absorb into the bloodstream, making it the perfect natural alternative to sugary fizzy drinks.”