Huel expands product range with nutritionally complete cereal, Huel Granola

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UK-based Huel, is pleased to announce the expansion of its product range with the launch of the world’s first nutritionally complete cereal, Huel Granola. The innovative product launches with two flavours, Original and Berry. Following the success of their first ever product, the Huel powder, the cereal boasts a fully nutritionally complete status, containing the perfect balance of protein, carbohydrates and fats you need on a daily basis. 

Following a successful launch of the Huel Bars, it became evident that there was a huge consumer demand for lower sugar alternatives of mainstream food products. As consumer habits evolve, Huel further found there was an increasing demand for healthy alternatives to the sugar-laden cereals and thus responded by producing a product that was in line with their mission statement. Unlike other granola’s in the current market where they contain 20% sugar, Huel Granola has only 9% sugar coming from natural sources including brown rice syrup and raw sugar cane. 

Convenience is key to a number of consumers with a large percentage of the population looking for ways to make their lives easier. Millenials in particular are leading the way in understanding what is healthy for them, with 79% paying more attention to the ingredients list on food labels. The Huel Granola is made from 100% real food, formulated by renowned nutritionist, James Collier. Carefully selected ingredients are blended together to make the granola clusters, producing a product that is high in protein, fibre and 100% vegan. Huel Granola is thus a nutrition packed meal or snack that can be enjoyed at any time throughout the day with your favourite milk.

Julian Hearn, co-founder of Huel, said; Huel is a brave and innovative brand that allows consumers to enjoy food in a new way. Following the success of Huel and Huel bars, it made sense to diversify our product portfolio with a new innovation. We worked hard to produce a product that contained all the elements of Huel that people loved, further a product that could be enjoyed at any time of day. Our Huel Granola the world’s first nutritionally complete cereal, which provides all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. 

The launch of Huel Granola comes two months after Huel named James McMaster as the new CEO. McMaster came on-board to support Hearn on his global ambitions for the company as it moved from a start-up to an International business. Since launching in 2015, Huel has sold over 10 millions meals worldwide and launched into three new territories in 2017 (Germany, USA and Sweden). Hearn puts the success of Huel down to the company’s continued innovation, convenience and affordability of the product.

Huel Granola is now available to buy online at www.huel.com for the recommended retail price of £4.75 (£0.68 /213 kcal meal). Huel Granola comes in Original and Berry flavour. Huel Granola is the perfect compliment to Huel Powder.