Hugo Boss has commenced a major expansion and remodelling of its flagship store at Metquarter.
The German Luxury style and fashion style house has increased the size of the store taking an additional floor with the expanded unit totalling a GLA in excess of 10,000sq ft. The scope of the remodelling to both internal and external environments will require the retailer to temporarily locate to another store in Metquarter for two months.
Hugo Boss’s investment follows Savile Row tailor Gieves & Hawkes taking a new 10-year lease and doubling its floorspace to over 3,600sq ft, its largest store outside of Central London, and independent jeweller Mococo also committing to a new 10 year lease and tripling their unit size at the asset.
Jennina O’Neill, Metquarter centre manager, said: “Since the acquisition of the asset in 2012 the new owners and their asset management team have focused on ensuring that current retail tenants have benefitted from more intensive retail and marketing related support to drive brand awareness and retail sales performance.
“This approach has resulted in the majority of our retailers sales performances growing healthily in 2013 and 2014 and ultimately, improved their long-term commitment through these store investment and refurbishment programmes.”