Smokehead, the Islay Single Malt Scotch Whisky from Ian Macleod Distillers, has released a new limited Rock Edition.
According to the company, the product is designed to celebrate its credentials as the ‘rock n’ roll spirit of choice for 2012’.
The limited edition is said to have evolved from the design of Smokehead’s existing metal presentation tin, which features a smoking skull – the time-honoured symbol of rock. Cocooned within the skull are adjectives that capture the Single Malt’s boisterous, outrageous, and deep peaty flavours, said Ian Macleod Distillers.
Like the original award-winning packaging, The Rock Edition maximises its impact using embossed and debossed techniques to create a 3-D image of the new skull design and a premium feel, said the company. The main Smokehead branding is also embossed, while a square letterpress block motif on the rear of the tin, reflecting the bottle label design is joined by a flavour description that also highlights Smokehead’s connection with music.
Entering its third year as the official drinks sponsor of The Marshall Ultimate Band Contest, the unsigned band showdown, in partnership with legendary Marshall Amps and Lick Library, Smokehead has also established itself as the drink of choice at big rock events including the annual Classic Rock Roll of Honour Awards 2009-2011, said Ian Macleod Distillers. According to the company, it is a must-attend event for rock artists and industry heavyweights and previous attendees have included iconic rock legends Slash, Brian May, Jeff Beck and Gene Simmons.
Ian Weir, marketing director for Ian Macleod Distillers, said: “The new limited edition presentation tin not only celebrates Smokehead’s close affinity to rock music, but reaffirms the brand’s unique position within the single malt category. Smokehead is vigorous and unapologetic about its big and intense peaty flavours. Like rock and roll, people must accept it for what it is or not at all. The brand is an enthusiastic supporter of rock music and we have some exciting plans underway to take this even further in 2012.”
Smokehead ‘The Rock Edition’ will be available in the UK and international markets throughout 2012. Smokehead is widely available throughout the UK and worldwide, RRP £33.49. Details of some stockists can be found on the website www.smokehead.com