Ian Macleod Distillers has launched a range of Glengoyne Highland Single Malt Scotch Whisky to reinforce the award-winning brand’s premium position in the malt category.
The repackaged and enhanced collection from Scotland’s leading, independent, family-owned distiller truly reflects the malt’s outstanding sherry credentials, the company claims.
In addition to the 10 year, 12 year and 21 year, Glengoyne has introduced three new malts to complete the line-up – a new premium Glengoyne 15 year old malt, a cask-strength expression to replace the current 12 year old cask-strength and an 18 year old replacing the 17 year. Each new expression has been crafted from some of the finest sherry casks within Glengoyne’s warehouses, the company said.
Neil Boyd, UK commercial director for Ian Macleod Distillers, said: “True to the brand, we’ve been working on the enhancement of the Glengoyne range over a long period of time. At a time when the industry is squeezing every last litre out of their distilleries, we hold true to our craft. By distilling slower than anyone else in Scotland, we can genuinely claim that Glengoyne is ‘Worth the Wait’.
“It is almost 10 years since Ian Macleod Distillers acquired the Glengoyne brand, since then we have increased sales volumes by 250%. This is against a backdrop of increasing global sales of Scotch Whisky and a shift towards premium brands in the sector.
“We continuously look at ways of improving our malt offering and we believe the enhanced portfolio and premium packaging better represents the brand’s values and shows that we are an innovative force in the industry.”
The Glengoyne Distillery – regarded as Scotland’s most beautiful distillery in Dumgoyne near Loch Lomond – claims to run its stills slower than any other distillery.
Unlike most other single malt whiskies, it dries the malted barley using only warm air resulting in this extremely subtle yet complex malt where all the delicate flavours are freely expressed.
Finally, the whisky completes its journey to the bottle in some of the finest Oloroso sherry casks within the industry.
According to Ian Macleod Distillers, it took over 18 months to create the new look range, which encapsulates the established values of Glengoyne: caring nature, enduring spirit and pioneering independence.
Caring nature draws on craft elements such as barley dried by air, and oak which waits six years before it is ready to make its home in Glengoyne’s warehouses; enduring spirit refers to the handcrafted skills passed down from seasoned hand to new apprentice. And, pioneering independence underlines Glengoyne’s history of setting trends, independent ownership and strength in convictions.
Ian Macleod Distillers said the new range has been repackaged by Glasgow-based agency Good Creative to focus on the brand’s strengths and unique history with a strapline ‘Worth the Wait’ reinforcing the link between handcrafted expertise, taste and unique distillation process. The bottle label and cartons also highlight the distillery’s heritage and original Gaelic name Glen Guin (Glen of the Wild Geese) with a hand-drawn brand crest depicting two wild geese.
The Glengoyne range launch will be supported by a new dedicated website and advertising campaign. It will be available from selected multiples including Waitrose, Sainsbury’s and in Selfridges and leading specialists and independents from early November 2012. RRP ranges from £46.99 for the Cask Strength, £47.99 for the 15 year and £74.99 for the 18 year.