Independent bottler and distiller, Ian Macleod Distillers, has revealed a new design for its award-winning Isle of Skye Blended Scotch Whisky range.
Reconnecting the brand with its historic home, the new packaging for Isle of Skye 8 Years Old and 12 Years Old takes direct inspiration from the scenery and romance of Scotland’s famous ‘Misty Isle’, the company claims.
The label features a new colour palette and a watercolour of a sunset over the Isle of Skye. The bottle tops are said to reflect the Red and Black Hills of the Cuillin Mountains, while the bottle is a distinctive new shape.
Based on a family recipe that blends distinctive peaty island and mellow Speyside Malts, Isle of Skye was created by the company’s founder Ian Macleod, whose signature appears on the label and bottle top.
The new age-roundel on both the red and cream label of the 8 Years Old and black and gold design of the 12 Years Old adds greater prominence to the age statement, emphasising the premium quality of Isle of Skye, Ian Macleod Distillers said.
While the majority of Blended Scotch Whiskies are un-aged, Isle of Skye is claimed to be unusual in its guarantee all the Single Malts used in its blend recipe are matured in oak casks for at least 8 or 12 years.
This commitment has led to Isle of Skye being favoured by whisky expert Jim Murray in the 2012 Whisky Bible, rating Isle of Skye 8 Years Old as a ‘superstar whisky that gives us a reason to live’.
Iain Weir, director of marketing for Ian Macleod Distillers, said: “We wanted the new brand design to create an authentic representation of Isle of Skye’s core values – the values that are embedded in its age statement and island heritage. The new packaging will also ensure better shelf-standout and reinforce its position as a premium quality, award-winning Blended Scotch Whisky.
“Famed for its breathtaking scenery and historical legend, Skye has an infinite romantic appeal that we wanted to capture in the Isle of Skye re-packaging. The imagery of the sunset over the Cuillin Mountains suggests a sense of relaxation and contentment. Whether you are toasting your success conquering a Munro or enjoying a reviving dram at the end of a hard day, we want Isle of Skye to be the Blended Scotch synonymous with that sense of achievement, satisfaction and reward.”
The Isle of Skye 8 Years Old is available in a range of sizes (1.5 litre, 70cl, 35cl and 5cl). UK stockists include Scottish Tesco and Asda stores and all good specialist drinks outlets. Isle of Skye 8 Years Old can also be purchased online www.isleofskye.com.