IFE, the biennial International Food Exhibition, said it is proud to have supported Action Against Hunger, an international humanitarian organisation dedicated and committed to saving the lives of malnourished children and providing communities with sustainable solutions to hunger.
With 5m children still dying of hunger every year, IFE is encouraging visitors of this year’s show to join in its support for the organisation, and in doing so help fight hunger around the world while also raising their business’s profile.
Action Against Hunger has been united with the food industry for over ten years, developing mutually beneficial relationships with many influential chefs, restaurants and critics in order to raise funds for their life-saving work. Its Love Food Give Food appeal has now become a full-scale international food industry movement which has raised over £2m to date.
|How to join Love Food Give Food:|
|Cause-Related Marketing – include a small donation from the sale of selected product
Restaurant Fundraising – invite your customers to add a small donation to their bill in your food outlet during September/October, or include a small donation in the price of a dish
Corporate Sponsorship – demonstrate your business’s corporate social responsibility to your customers by negotiating a bespoke partnership with Action Against Hunger
Spreading the Word – pass the message on to your customers and encourage them to get involved
One-off Donation – arrange for an amount to be donated by your company
To find out more:
Visit Action Against Hunger on its stand at Speciality & Fine Food Fair, a leading UK trade event for local, regional and fine quality food and drink, taking place at London’s Olympia on 4-6 September 2011.
Go to LoveFoodGiveFood.org