IGD’s Working on Waste campaign kicks off for second year running

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Food and grocery companies around the country are helping their employees reduce their household food waste throughout October, as IGD’s Working on Waste month gets underway for the second year running.

Building on the success of 2014, food and grocery companies are once again using the collective scale of the industry to talk directly to their employees as consumers, driving awareness and engagement to take learnings beyond the workplace into households.

Working in collaboration with WRAP, last year the campaign was a great success, reaching around 650,000 employees in the industry across 77 FMCG and associated companies. This year, the campaign is set to be even bigger and better, with more than 100 companies ranging from retailers, manufacturers and foodservice firms to SMEs signed up.

Companies will deliver a mixture of food waste training and employee engagement, with activities including:

  • Sharing top tips on reducing household food waste
  • Leftover recipe challenges
  • Love Food Hate Waste meal planners and WRAP food waste diaries
  • Weekly competitions run by IGD to find the industry’s ‘food waste soldiers’

It doesn’t stop there, however, as the creative juices have been flowing to support the campaign more widely with social media, digital, in-store and PR activity.

Joanne Denney-Finch, chief executive, IGD said: “A lot of progress has been made already by companies across the industry to help consumers reduce household food waste. However, seven million tonnes of food and drink are still being thrown away by UK homes every year, costing consumers £12.5bn – so there’s more work to be done.

“In its first year, Working on Waste drew companies of all sizes from across the food and grocery industry together to help their employees as consumers reduce household food waste. The initiative reached around 650,000 employees in its first year alone!

“I’m thrilled to see even more companies coming together again in 2015 to deliver a campaign with even greater impact than last year. The food and grocery industry employs 3.8m people, forming the bedrock of our workplace campaign but with the added benefit of translating learnings into households to touch even more people with our key messages.

“As an industry, we take our role very seriously in helping to tackle household food waste and this is a great showcase of the difference we can make collectively through our scale and collaboration.”

Dr Richard Swannell, director at WRAP, said: “It was great to see the impact of combining our Love Food Hate Waste resources with the Working on Waste campaign and the influence this had on people in the first year. The number of people from the food sector inspired to take action and cut their own household food waste was impressive. This year, we want it to go even further and help many more reduce food waste, thereby saving money and reducing our impact on the environment.”