IKEA Centres Russia launches Russia’s first retail start-up accelerator

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IKEA Centres Russia, the largest shopping centre operator in Russia and part of the IKEA Group, launches the first retail start-up MEGA ACCELERATOR in Russia.

MEGA Accelerator is designed to bring together talented developers, programmers, business experts, retail specialists, designers and marketeers with innovative ideas with the aim to enrich the retail environment and create a more enjoyable shopping experience.

IKEA Centres Russia now routinely monitors all new trends in the retail industry and is constantly looking for innovative ideas that can improve customer experience for its 14 MEGA shopping centres across Russia.

“We believe that new start-up companies are a great source of revolutionary ideas and inspiration, and MEGA Accelerator will provide a platform for the development of the most innovative of them. We are confident that MEGA Accelerator will become the focus for our drive for innovation and transformational growth of MEGA centres and the retail industry as a whole”, comments Armin Michaely, general director at IKEA Centres Russia.

The application process opened on 7 December on mega-accelerator.com. Registration closes in January 2016 followed by the teams evaluation and selection for the next stage. In March 2016, selected teams will be invited to the business incubator to test and develop their ideas supported by project mentors. The winner will be announced in June 2016.

MEGA ACCELERATOR is arranged with support of GVA LaunchGurus, a leading start-up and entrepreneurship business bringing together start-up accelerator, education courses for emergent entrepreneurs and venture capitalists, as well as a seed fund.

‘We are happy to be part of this great initiative of IKEA Centres Russia and to share our knowledge and experience with MEGA ACCELERATOR participants and provide them with the best toolkit to make their ideas a success,” says Zamir Shukhov, director at GVA LaunchGurus.

IKEA Centres Russia will provide creative office space and necessary resources for MEGA ACCELERATOR participants to develop their ideas. Teams selected for the accelerator will get €5,000 each, and the winner will receive €50,000 to further develop the idea for MEGA shopping centres.