IKEA UK has today announced that the new Planning Studio in Bromley will open on Thursday 28 March 2019. IKEA Bromley will be the retailer’s second Planning Studio to open in London, following on from the opening of its first on Tottenham Court Road in October 2018.
The new Planning Studio will be located at the former Mothercare and Early Learning Centre site on Bromley High Street and will offer a personalised service dedicated to planning bedrooms and kitchens. Customers will have the opportunity to book one-to-one in-store appointments with specialist co-workers, ensuring an easy and convenient way to get the advice and inspiration they need to browse, plan and order furniture for a bigger project in their home.
IKEA Bromley will also feature a community room, a flexible space which the local community can use to host events, workshops, meetings and training. The space will be available to hire for up to 20 people. There will also be plenty of areas for customers to relax in, with soft seating across the store and a demo kitchen for food activities and events.
Jane Bisset, IKEA London city centre market leader, said: “The opening of our new Planning Studio in Bromley will mark the next exciting step in our city centre approach as we bring IKEA to the heart of urban areas in London. We’re excited to introduce a community room to this particular Planning Studio, which we encourage the people of Bromley to take full advantage of.”
As with every store opening, IKEA carried out home visits with people living in the heart of Bromley, observing daily tasks such as cooking a meal in their kitchen to help fully understand their life at home so that they could reflect this in the new Planning Studio.
Bisset continued: “Through the home visits in Bromley, we were able to gather local insights to ensure the new Planning Studio reflected the needs of the community. We identified that kitchens are no longer just for cooking, but a multi-use space for socialising, work and more. We can also see from the local area that open-plan living is on the rise so we knew we had to create an inspiring offering, that would help people make the most of every space.”
In addition to the Bromley and Tottenham Court Road Planning Studios, IKEA UK recently opened its leading sustainable store in Greenwich on 7th February 2019. This is in addition to existing full-sized London stores in Wembley, Tottenham, Croydon, and Lakeside. IKEA is currently exploring other locations in London for similar outlets, to improve accessibility across the city.
IKEA UK will soon be announcing fun in-store events to celebrate the opening of the new Planning Studio in Bromley along with bookable time slots to plan your dream kitchen or bedroom. Further details will be released in due course.
To find out more about IKEA Planning Studios, please visit:https://www.ikea.com/gb/en/ikea/ikea-planning-studio/