illy launches two cold brew coffee solutions in time for anticipated summer heatwave

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To help operators tap into the growing demand for cold brew coffee, illy, the premium Italian coffee brand, has launched two new cold brew solutions in time for the summer season.

The illy Pre-Brewed Bag-in-Box and the Cold Brew Pillow Pack products provide the perfect solution for busy operators, as they no longer need to spend the 12 hours typically required to create a cold brew. Ready either in an instant or a matter of hours, the cold brew infusions offer multiple sales opportunities, from classic cold brew drinks through to a base for cocktails.

This is the first foray into the cold coffee drinks market for the premium coffee brand and marks the start of a whole new offering for hospitality operators. Made with the same signature blend that illy is known for, consisting of nine types of pure Arabica, the new cold brew products include:

This new, pre-made coffee pack is perfect for those who want to create a refreshing cold brew drink without having to brew and grind the beans from scratch.

The 3-litre pack, made from 100% Arabica illy coffee, just needs to be chilled and is ready to serve either on its own or as part of a cold drink recipe or cocktail.

Alternatively, the Pillow Pad is a convenient solution for those who wish to make their own cold brew. Made from the signature 100% Arabica illy blend; each pillow pad has the perfect portion of pre-ground coffee to brew 2.5 litres of cold brew per pad.

After adding cold water and brewing for four hours, the illy cold brew is ready to serve. 

Speaking about the launch, Glen Brown, head of sales at illy Foodservice, said: “With summer upon us, the growing consumer demand for a cool caffeine boost is set to make cold brew coffee one of the biggest trends of summer 2019. In fact, the global cold brew coffee market is worth $29m and is expected to reach $170m by 20251.

“Here at illy we are excited to put our expertise into a new cold brew range, which allows operators to offer a refreshing, cooler coffee experience for their customers. Cold brew coffee is a naturally sweet, thirst quenching and refreshing drink, which provides numerous serving options. Whether it’s served on its own, with dairy or plant-based milk, as part of a cocktail or with added orange or lemon for a citrus burst, these products allow operators to not only meet consumer demand but to experiment with their cold brew offer.”

Over its 85 years, illy has reimagined many aspects of coffee culture, starting from its introduction of the Illetta in 1935 – the precursor to the modern-day espresso machine. Prioritising quality, authenticity, sustainability and ground-breaking design, illy consistently works to generate the greatest coffee in the world.