Wordery, one of the UK’s largest independent book stores has selected Big Data for Humans, the leading Data Science-as-a-Service (DSaaS) company for customer marketing, to support targeted customer marketing through the winter shopping season and beyond.
Selected as a result of ease and speed of implementation, Big Data for Humans’ cutting edge software has given Wordery a deeper, more granular understanding of its shoppers, fast. The Big Data for Humans platform will allow Wordery to understand not only who its customers are, but to also how to target them with the right message, through the right channel, at the right time.
By drilling deeper into Wordery’s data, Big Data for Humans will provide insight into niche markets within its existing customer base, allowing Wordery to outflank competitors through more deeply understanding customer needs. By understanding the specific preferences of its consumers, Wordery will be able to deliver personalised, highly targeted customer communications tailored to its customers’ individual preferences.
Rob Moss, marketing director at Wordery, said: “We knew that we were sitting on a mountain of data that would be the key to improving the experience for our customers. Big Data for Humans has almost instantly given insight into how we can do this, whilst at the same time ensuring the safety of our customers’ data. By giving us a totally new view of our strengths in particular genres, we are now gearing up to deliver an exceptional shopping experience for our customers and thinking about our business in an entirely different way. From contracting in October, we’re already running new customer-centric campaigns, in time for the busiest time of the year.”
Big Data for Humans CEO Peter Ellen said, “Competing in any category online is hard, but particularly in books. We are delighted to be helping Wordery continue its journey to being the world’s best online bookstore, by rapidly delivering the insight it needs to understand and cater for each individual customer.”