Indigo Herbs revitalises its range with brand revamp

Indigo Herbs of Glastonbury has rebranded its natural health and nutrition product range, transforming the look and feel of the brand, while staying true to the company’s core aim of producing affordable, premium quality, 100% pure and predominantly raw and organic products.

The overhaul has also seen the company streamline its range of over 500 products under three sub-categories – Indigo Nutrition, Indigo Pure Herbs and Indigo Herbal Tea.

The health food company, which is organically certified by the Organic Food Federation, has been manufacturing its own brand of finest quality herbs, superfoods and wholefoods since 2004. Discussing the rebrand, Steve McKewon, Managing Director, said: “It’s a whole new look for Indigo Herbs and an exciting time of change for the company but we’re dedicated to ensuring our high quality ingredients and great prices remain the same, continuing to work with ethical suppliers and providing quality assurance”.

The new look has been undertaken to attract a wider consumer-base with the UK’s superfood market continuing to grow at a rapid pace. Company Director, Claire Kelly added: “We feel the packaging reflects the company ethos and our pride at being based in Glastonbury, the capital of alternative health and natural healing and a place of pilgrimage for thousands of years’.

Indigo nutrition

Indigo Nutrition includes a diverse range of superfoods and supplements, all of which are rich in essential nutrients to support health and wellbeing. The powders, butters, syrups, berries, nuts, seeds and more are packaged in convenient resealable pouches, jars and bottles.

Indigo Nutrition consists of more than 90 different highly nutritious superfoods and supplements to help consumers get the essential bio-available vitamins minerals and phytonutrients they need to thrive.

Pure herbs

The Indigo Pure Herbs range includes more than 60 Herbal Tinctures and 50 Herbal Powders. All the herbs are carefully selected, prepared and packaged to ensure they are of the highest quality. The range brings together traditional herbal remedies from multiple global traditions such as Chinese Medicine, Ayurveda and Western Herbalism, and is designed to support health and wellbeing following in the footsteps of thousands of years of traditional use of these herbs.

Herbal tea

The Indigo Herbal Tea range consists of more than 50 different loose leaf herbal tea ingredients.  This range comprises of a broad selection of beneficial herbal ingredients that have been carefully selected, dried and packaged in a re-sealable pouch ready for brewing.

Whilst including popular herbals such as peppermint and chamomile, and the range also includes lesser known herbals such as damiana, chaga mushroom and cats claw.