International fashion brand, Mexx, relaunches in less than a year


Progress, the leading provider of application development and digital experience technologies, today announced that the owners of RNF, a Dutch holding company for footwear, fashion accessories and apparel, have expanded their use of Progress OpenEdge platform with the recent relaunch of acquired global fashion brand, Mexx. With Progress OpenEdge, RNF has replatformed Mexx’s mission-critical business applications in order to launch a new fashion line to retailers in less than a year.

Acquired in August 2017, Mexx is a fashion house that at its prime reached $1 billion in revenue. Purchased by the owners of RNF and rebranded Mexx International B.V., Mexx International wanted to rebuild the company from the ground up with the mission of being a global brand, inspired by product design, outstanding store/online experiences and superb marketing. The owners of the project wanted the relaunch to take place in less than a year.

As part of the RNF’s initiative to relaunch the Mexx business, the new owners had to rebuild the mission-critical applications supporting their retail sites as well as their online presence, to provide the technology foundation necessary to meet their business goals. Having previous success with Progress OpenEdge, RNF and Dutch Progress partner Reflecta, a supplier and implementation partner of XL-ENZ Fashion ERP, leveraged the application development platform to rebuild and integrate the systems necessary for launch – including order management, wholesale purchasing, logistics, and more. These applications were able to integrate with all aspects of the business, both frontend and backend, to enable Mexx to compete with the big players in the market.

“The first milestone of the rollout of our new strategy was the launch of our Spring/Summer 2018 fashion collection,” said Ferry Helmer, CEO, Mexx International. “Within a very short period, we had to build and implement the platforms necessary to help launch our new collection. Thanks to Progress OpenEdge, not only were we up and running on launch day, but the platform integrates with all of our systems – both homegrown and third-party technology – to provide our customers with a seamless shopping experience.”

The new complete back office system, powered by Progress OpenEdge, encompasses warehousing, finance and logistics, and is fully integrated with the front office through the OpenEdge WebClient, an ABL GUI client that enables the deployment of OpenEdge applications remotely. In addition, through integration with external business tools, the platform supports sales, BI and reporting functionality. It enables easy access to inventory data and can sort and filter products based on a multitude of criteria. Employees can also check the availability of products and generate tailored reports.

“We are excited that RNF chose to expand its use of OpenEdge to drive the success of the Mexx brand,” said John Ainsworth, SVP, core products, Progress. “The right application platform is key for enabling the success of digitally driven businesses like Mexx. Organizations need technology that offers complete reliability, helps them stay flexible, and will grow with their business. That’s what Progress offers.”