International lifestyle brand, Club Monaco, opens at Seven Dials


Club Monaco, the international lifestyle brand, brought together the best of Seven Dials’ food, flowers and coffee in celebration of the brand’s newly opened women’s shop at 35-37 Monmouth Street. Club Monaco curated an outdoor farmers market offering coffee, flowers, pastries, salads and more from the most well known local chefs and artisans. The market was open to the public on October 16 and 17 from 12:00pm – 4:00pm.

As the first fashion brand to create a concept shop inside Noma, the number one restaurant in the world, and the first brand to launch a coffee shop and bookstore within their global flagship in New York City, Club Monaco will continue their unique lifestyle narrative with the launch of the best-of-Seven Dials market this October. This will be the first Club Monaco market concept to launch in the UK, following the opening of the CM Market in Toronto this past August.

“We are continuing to expand throughout London,” said John Mehas, chief executive officer at Club Monaco. “Our Monmouth store marks Club Monaco’s fifth location in the city, where we will bring our innovative retail – concept bridging fashion with food, books, flowers, vintage and home – to the London-based customer.”

Club Monaco and each of the local artisans have collaborated to create a custom assortment of their favorite items, which were available 16-17 October at Club Monaco’s Monmouth Street store.

  • Canela, served freshly made Portuguese salads and tarts
  • Champagne + Fromage provided a curated assortment of artisanal cheeses
  • Gelupo treated guests to rich brownies and hot chocolate
  • Noble Espresso supplied an assortment of freshly brewed coffee
  • Academy of Flowers created custom Club Monaco inspired bouquets