Ireland’s market leading vitamin drinks brand, VitHit, launches in UK in Tesco stores


VitHit, a market leading vitamin drink in Ireland, has announced its launch into the UK market. The four vitamin drinks, which include Berry Boost, Detox, Citrus Revive and Lean & Green have been listed by Tescos stores across the UK with a RRP of £1.45 per 500ml bottle.

Each health-conscious laden bottle contains 100% RDA of 8 different vitamins, real juice, 2 cups of healthy teas and herbs with no added sugar – in fact, VITHIT has less than 35 calories for a whole bottle, which means there are fewer calories in one bottle than an apple! 

The vitamin drinks are the brainchild of ex-professional rugby player Gary Lavin and are perfect for those wanting a pick-me-up or simply seeking a healthier lifestyle. 

Lavin said: “We are really excited to be entering the UK market and are confident the vitamin drinks will appeal greatly to the UK consumer. Demand is growing all the time for healthier products and there are few to beat ours in taste and goodness. In Ireland, we are currently outselling the UK brand leaders so we expect to continue this success, now we are selling here with the launch of an initial range of 4 VitHit vitamin drinks.”