Irish BBC Apprentice contestant, Jane McEvoy, is launching a range of fresh organic baby and toddler soups called Harry’s Little World.
The entrepreneur from County Kilkenny is targeting the multiples with the range and claims it fills a large gap in this growing category.
“The baby and toddler food market has exploded over the past few years, yet there is still huge demand for healthy chilled products, alongside popular ambient ranges,” she said.
“With widely reported increases in food intolerances and allergies, Harry’s Little World is well-placed to cater for concerned parents, offering allergen free meal options.”
The product range comes in four flavours: Tomato & Lentil, Fresh Garden Vegetable (both suitable for babies 6-12 months old), Fresh Vegetable Soup, and Fresh Chicken & Vegetable (both suitable for babies and toddlers over 12 months old).
Harry’s Little World soups use organic ingredients and contain no added salt or sugar. The production methods ensure a healthier, more nutritious meal for babies and toddlers, the company claims.
“The shelf life of an ambient baby food product is anywhere from one year as a result of gas flushing,” said McEvoy, “whereas our product lasts 20 days from production. Our methods are simple; we preserve the food through our cooking, filling, and cooling process.
“Harry’s Little World provides the healthiest alternative to home cooked meals for babies and toddlers.”
Harry’s Little World is launching with the Musgrave Group in Ireland in May 2012. RRP £1.79 (Tomato & Lentil and Fresh Garden Vegetable – two portions 100g each, suitable for babies 6-12 months old) and RRP £2.99 (Fresh Vegetable Soup and Fresh Chicken & Vegetable – two portions 200g each, suitable for babies and toddlers over 12 months old).
McEvoy co-founded McEvoy Family Foods in 2009, supplying own label soups, salads and garlic bread to the retail sector including Musgrave, Centra, Supervalu, Budgens, Londis, Spar and Mace.