IWC Schaffhausen opens a pop-up showcasing its iconic watches at HeathrowAirport,Terminal2. This is the first pop-up of its kind for the brand in the UK and aims to celebrate IWC’s support of a special round-the-world mission“SilverSpitfire – TheLongestFlight”.
Featuring a replica Spitfire with a wingspan of 11 metres, the pop-up is located in the exhibit area of Terminal 2 Departures and will be active from 21 June 2019 to 12 August 2019. It will be operated by Harrods (an official IWC retail partner) and was booked and installed by JCDecaux. Travellers passing through Europe’s busiest airport can discover an exclusive selection of time-pieces from IWC’s six iconic watch families: Portugieser, Portofino, Aquatimer, Ingenieur, Da Vinci, and of course the brand new Spitfire and Top Gun collection from IWC’s Pilot Watches family.
The longest flight
Steve Boultbee Brooks and Matt Jones are hoping to make aviation history with the first round-the-world flight in a Spitfire. In August 2019, the British pilots will cover more than 43,000 kilometres and 26 countries in the iconic aircraft.
The Spitfire – the extremely agile and powerful British fighter aircraft of which more than 20,300 were manufactured between 1936 and 1948 – has a range of 750 kilometres. This is almost the exact same distance as a flight from London to Schaffhausen in Switzerland – the home of IWC.
The aircraft, with its limited range, was not designed for such an endeavour. The round-the-world flight, which will cover more than 43,000 kilometres, will be divided into around 100 segments. The aircraft will have to endure the most extreme conditions. The Russian cold, the hot and humid Asian climate, storms over the Pacific and sand- storms in the desert, will push not only the engineering capabilities of the plane, but also the pilots and the crew on the ground to their limits.
Harrods began as a wholesale grocer’s and tea merchants in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do.
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to environmental protection.