Jack Link’s launches beef bar range for on the go consumption


Jack Link’s, the world’s largest meat snacks company, and one of the fastest growing jerky & biltong brands in the UK, has announced the launch of its brand new beef bar. Made with 100% beef, the new Jack Link’s Beef Bar is available in Original and Sweet & Hot flavour variants, making it the perfect snack for a variety of shoppers.   

The brand-new beef bar will offer shoppers a more permissible protein hit and a great alternative to sugar laden snacks. At just under 70 calories per bar, the range of beef bars are the perfect gluten free mid-afternoon snack for nutritionally aware consumers. With the meat snacks category experiencing 13% growth in the last two years, the new Jack Link’s bar format will meet ongoing consumer demand for convenient snacking options to help them power through their day.

Kenneth Ruigrok, marketing manager for Jack Link’s, says: “We’re delighted to announce the launch of Jack Link’s Beef Bar into the burgeoning meat snacking category. The new format will offer shoppers an alternative to the existing protein bar offerings, which are heavily focussed on sweet rather than savoury options. We saw a significant gap in the market for on the go savoury bar formats – this product represents an exciting opportunity for retailers looking to drive incremental sales amongst the growing audience who are on the lookout for these savoury protein snacks.”

The new Jack Link’s Beef Bar range will join the brand’s already successful biltong and beef jerky products which have both tested as UK’s preferred products against leading brands.

Jack Link’s new Beef Bar Original and Sweet & Hot will be available from October with an RRP £1.50 per 22.5g bar or £3.50 per pack of 3 x 22.5g.