Jack Wills announces partnership with Help for Heroes and launch of limited edition, Made in Britain Camo range


Jack Wills, the lifestyle brand, has announced it has agreed an exciting new partnership with the UK charity Help for Heroes to produce a range of limited-edition pieces made in Britain from a bespoke camo print, in support of our wounded, injured and sick Servicemen and women. This is the first time that Jack Wills and Help for Heroes have come together in partnership.

The three special camo pieces, all made in Great Britain, include the Carrington Jacket, available in unisex sizing, Pennine Backpack and Glenkindie Tote. Jack Wills will donate 40% from the sale of each product to Help for Heroes. The range is limited edition and, from Thursday 8th September 2016, will be sold online and in six stores across the UK & Hong Kong: Covent Garden, Soho, Edinburgh, Birmingham, York & Causeway Bay (HK).

In May 2016 Jack Wills launched its Fittest Brits 2016 – young UK athletes whose sporting stars are on the ascent.

Louis Nethercott is set to join as the latest recruit to Jack Wills Fittest Brits. Louis served for 10 years in the Royal Marines, including being deployed to Afghanistan. In 2016, Louis was selected to be the Mental Health Ambassador for Prince Harry’s Invictus Games and this November, along with another former Royal Marines Commando, he aims to be the first man on earth to cross the five biggest islands on the planet, unsupported and unaided.  The areas on this expedition are some of the most unexplored and extreme environments on earth with thousands of miles of dense jungle, mountain ranges of up to 4500 meters, deserts and arctic temperatures as low as -40.

Peter Williams, founder & CEO of Jack Wills, said: “I am really excited by this partnership and have been a long standing supporter of Help for Heroes, an amazing charity doing incredibly important work. The collection is all Made in Britain and there is a wonderful story behind it. To produce our Carrington Jacket and Glenkindie Tote, we collaborated with two expert military-grade manufacturers from the North of England. Carrington Workwear in Lancashire printed our 100% cotton material and Cookson & Clegg, twenty miles up the road in Blackburn, created the jacket and tote. They have been in business for 125 and 146 years respectively. The Pennine Backpack was crafted in Walsall by Brady Bags, founded by brothers John and Albert back in 1887. Jack Wills is only 17 years old but we have always been fans of history, heritage and the highest quality available.

“Our commitment, to donating 40% of the sale price from each product to Help for Heroes, will go some way towards enabling its teams to continue their important work supporting British Service personnel, Veterans and their families. This is just the beginning of our relationship and I am very excited about it. I am also extremely excited about our new Fittest Brits. These sports men and women have got what it takes and Louis is no exception – Jack Wills will be following his ‘Expedition 5’ very closely and we will backing him all the way.”

 Bryn Parry, co-founder and CEO of Help for Heroes, said: “We are incredibly proud to be partnering with Jack Wills. They are passionately doing their bit with a fantastic product range to support the brave men and women who have given so much in the service of our country. It means a great deal to the wounded and their families to know that the British public is supporting them as they rebuild their lives.”