Jack Wills, the British fashion and lifestyle brand, has launched its first ever sportswear collection for women.
The Jack Wills Sporting Goods range is made up of a selection of women’s athletic clothing and accessories, including the Linden sports bra, Ashcott racer back tank top and Elmgate leggings, all made from high performance, form-fitting, technical fabrics and designed in London by the Jack Wills design team.
Products will be available for purchase from the Jack Wills flagship store in Covent Garden and online at www.jackwills.com.
Jack Wills remains dedicated to producing long-lasting clothing, designed to fit for life, and, as part of The Fabric of Jack, and the brand’s commitment to opening the doors of its factories, this collection has been sourced from P&R Texteis, a Portuguese manufacturer that specialises in technical sports garments. Because of the family-run company’s experience – thousands of Olympic athletes wear products it has developed – and commitment to social responsibility, P&R Texteis was an obvious partner for this collection.
Jack Wills is also delighted to announce it has partnered with BLOK gym, a fitness space in Clapton, London, and Botanic Lab cold-pressed juices to celebrate the launch.
Peter Williams, founder and CEO of Jack Wills, said: “We are really excited to launch our first ever sportswear collection for women. For years our customers have been asking for a sporting range, coinciding with a noticeable shift towards healthier lifestyles and a change in the way athleisure is perceived, and we’re happy that we’re able to respond to our customers’ demand. It is now totally acceptable to wear sportswear all day, every day, even if you haven’t worked out. This is what people enjoy wearing and feel comfortable in, and with our new range you’ll look absolutely fantastic.
“This is exciting new ground for us and we have created a collection aimed at people of all ages. The products are a mix of sleek and luxurious, which helps blur the boundaries between daywear and activewear. We pride ourselves on how we source our products; technical kit needs to be fit for purpose and made to last so we have found a supplier with a pedigree within competitive sportswear and industry-leading know-how.”