Japan Tobacco International takes stand at IFE 2017 to alert FMCG brands to regulatory attacks


Japan Tobacco International has taken a stand at IFE 2017 (The International Food & Drink Event), a biennial exhibition which is the UK’s biggest and most important food & drink trade show www.ife.co.uk

The theme of the stand is ‘The Future of Brands’ and JTI are attending to issue a wake-up call to food and drink companies, to alert them to how their brands are under increasing attack. JTI has been in the front line fighting bad regulation for several years now, and it has experience and expertise it would like to share because other FMCG companies are next in line.