Japanese ingredients brand, Saitaku, has launched in the UK with a listing with online retailer Ocado.
The range is aimed at the rapidly growing cook-from-scratch market for world cuisine. Currently, 13 products are listed with four more planned to be added over the next few weeks.
The 17-strong range of ingredients for sushi, sauces, soups, noodles and snacks includes a Sushi Kit, Umami Paste and Miso Soup as well as essentials like Sushi Nori, Wasabi Paste and Sushi Ginger.
Saitaku’s products are claimed to be made with high quality ingredients to authentic Japanese recipes. Its Sushi Nori (seaweed sheets) is produced from the first few harvests of the year which ensures Saitaku’s nori has a rich dark green colour as well as a delicious flavour, the company claims; while its sushi rice is short grain japonica rice and the Tamari soy sauce is gluten free. All products are wrapped up in a distinctive and eye catching Japanese packaging.
David Binns of Saitaku said: “Sushi is a growing market and a top food trend globally. In the last five years sushi restaurants have significantly grown in popularity and UK supermarkets are consistently reporting an increase in sales of takeaway sushi. Generally, the trend towards internationalisation of eating habits is intensifying, with consumers developing a greater taste for more exotic ingredients and meal types.
“Also, the Japanese diet is considered to be very healthy and sushi is recognised by consumers as a tasty low fat and highly nutritional meal packed with Omega 3 fatty acids and protein. With this in mind we anticipate the demand for Japanese ingredients will also grow and there is a good opportunity for retailers to get in on the market.”
Sales of Saitaku are reported to be strong in Europe where in four years it has grown to be the market leading Japanese retail brand.
Binns said: “We have successfully invested in consumer promotions across Europe and we have plans to support the launch of the brand in the UK using a combination of print and digital consumer media.”